2024 is shaping up to be a pivotal year for social impact. With an election year on the horizon, mounting pressure on corporate social stances and a focus on local communities, several key cause partnership trends are unfolding.
Our 2023 Top 10 Partnership Resources
We’re excited to reveal our For Momentum Top 10 Most Popular Partnership Resources, featuring the content that resonated most with YOU, our readers, in 2024.
From insightful social impact data to inspiring cause marketing campaigns and essential best practices, we hope this collection ignites a brilliant idea or delivers the data point you’ve been searching for.
Best of the Best Halo Award: Cheers to Dunkin’ and the Power of Partnerships
At the 2023 annual Engage for Good Conference on May 21, Dunkin’ and the Dunkin’ Joy in Childhood Foundation’s 2022 Iced Coffee Day campaign won the Gold Halo Award for the Best Consumer-Activated Corporate Donation Initiative and the Best of the Best Halo Award for demonstrating best practices in social impact engagement. For Momentum is proud to sponsor this award each year to shine a light on the incredible work happening in social impact.
Landing Corporate Partners Part 2: Nailing the First Meeting
Before you meet with a potential corporate partner, it is essential to do your research. Review the prospect’s mission and values to tailor your pitch to their interests and needs. It will demonstrate to the prospect that you have taken the time to learn about their organization and are genuine in your interest in building a mutually beneficial partnership.
Women’s History Month: Campaigns We’re Watching
For Women’s History Month and International Women’s Day, For Momentum is shining the spotlight on social impact partnerships championing women. As a woman-owned and women-led company, we’re pleased to support organizations helping to alleviate poverty and showcase cause marketing campaigns getting specific about the challenges women face: Pay inequity, Unequal access to fair treatment under the law, and Lack of leadership opportunities. Take a look at these standout campaigns for inspiration.
Cause Chat with Carrie Leovy of KABOOM!
By: Ashley Byars As Senior Strategist at KABOOM!, Carrie Leovy brings over 22 years of experience to developing meaningful, sustainable […]
Top influences on employee engagement this year
It’s firmly established that cause partnerships can have a positive impact on employee engagement by giving employees an opportunity to support an important cause or social issue. Although economic unknowns on the horizon may impact the progress nonprofits have made, companies must continue to provide employees with opportunities to engage with the causes they’re passionate about. Here are a few ways we see cause partnerships shaping employee engagement programs this year.
Social impact trends — 2022 in rewind
Each year, we make social impact predictions for the year ahead based on our cause partnership expertise. 2022 brought more big shifts in cause partnerships. Let’s take a look back at how well our predictions held up.
Back to school, back to cause campaigns
Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.
Take a look at some of the B2S campaigns we see getting it right this year.
For Momentum announces Best of the Best Halo Award winner
The Halo Awards are North America’s highest honor for corporate social impact initiatives with outstanding consumer or employee engagement. These prestigious CSR, cause marketing and corporate social impact awards focus on initiatives where brand purpose and social impact intersect to help build a better world—and bottom line. Sponsored by For Momentum and selected by the Halo judges, the Best of the Best Halo Award is chosen from the full spectrum of Halo applications. It’s category agnostic and recognizes an initiative that demonstrates best practices in social impact engagement. The winner: Expedia Group and UNICEF USA – “Give the World a Shot.”
