Successful social impact strategies go beyond awareness and are designed to boost an organization’s overall mission – not just its brand identity. They serve as a solid framework and include clear business objectives and measurable outcomes. These strategies should be woven into the very fabric of a company and engage all stakeholders – top executives, employees, customers and supply chain partners.
Embracing Digital Partner Activations for Greater Impact
Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.
Upcoming Webinar- Fresh Ideas On Evergreen Activations: A Fall Planning Guide
As you enter the traditional Q4 planning season, this free and incredibly practical webinar sponsored by For Momentum will offer insights and inspiration for bigger, better, more exciting social impact campaigns in 2020 and beyond!
Focusing on Relationships for Cause Partnership Success
Building lasting cause partnerships requires more than compiling a database of cold prospects. Finding and keeping the right corporate partners for your nonprofit is about exploring beneath the surface and getting to genuinely know them.
Enlisting “Minterns” to Fill Nonprofit Leadership Gaps
With the right organization, team and position Millennials may find that an entry-level role is a great avenue for turning for-profit-experience into a growing nonprofit career. Nonprofits offer a unique opportunity to align work with personal values, interests and passions. Often, minterns are seeking a more meaningful work/life balance and career flexibility.
Incorporating Volunteerism in Your Corporate HR Toolkit
By: Ashley Byars Today’s younger workers want to be a part of something greater than making products and profits. According […]
Back-to-School Campaigns: Purchase with a Purpose
According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:
Lyft and Starbucks Team Up With Nonprofits To Foster Diversity & Inclusion In The Workplace
Making sure all employees and customers feel welcome, comfortable and valued is a priority for many companies in 2019. Those who fail to do so quickly become pariahs as damaging videos go viral. Integrating diversity and inclusion into workplace culture is not only the “right” thing to do, it impacts the bottom line in a positive way. Lyft and Starbucks both have nonprofit partners to ensure they create a true culture of diversity and inclusion that helps attract and retain talented employees and loyal customers. Don’t wait for damaging publicity to occur before moving forward with D&I initiatives at your company. Keep reading to learn how Lyft and Starbucks changed their culture.
How A Rise in Employee Activism is Impacting CSR Programs
According to 2018 partnership research conducted by For Momentum, employees now equal consumers (70%) when it comes to audiences that corporations consider when choosing a cause(s) to support (High Expectations – What Corporate Decision-Makers Want From Nonprofit Partners).
Key Insights: For Momentum’s 2019 Social Impact Partnership Sales Cycle Summary
Generating revenue through partnership sales is top of mind for nonprofits. For Momentum first conducted partnership decision-making sales cycle research in 2014. We felt it was time to once again survey those who are on the frontlines of cause partnership selling and learn which factors are most important in determining success or failure in 2019.
