When people think of cause marketing, they picture companies selling directly to consumers with campaigns that raise money for charities at supermarkets, restaurants and retail stores. CSR isn’t just for B2C companies. B2B companies are discovering that investing in cause marketing can be an effective tool for them in today’s purpose-driven economy.More consumers and employees expect companies to take a leadership role in solving important social issues. There is a trend toward greater alignment between corporate giving and business priorities and strategies, including CSR.Research shows that companies that invest in corporate social responsibility tend to perform better financially. B2B companies are quickly jumping on board. 74% of B2Bs consider purpose to be relevant in business growth
Get in The Game with Livestream Fundraising
The continued growth of live streaming platforms like Twitch and YouTube has opened up new opportunities for fundraising. Video gaming and eSports have become a global phenomenon. Millennials and Gen Z spend a great deal of time watching or broadcasting livestreaming events. Gaming for Good provides a major avenue for astute nonprofits who are willing to venture beyond the familiar world of runs, walks and bike rides to engage younger donors and participants in new and innovative ways.
Part 2: WomenHeart Champions Bring Hope to Women Newly Diagnosed with Heart Disease
In the first part of our feature with WomenHeart, we interviewed their team to learn more about their #HappyHeart campaign and partnerships that are helping them to have an even further impact on saving lives this month and beyond. In part two we interview WomenHeart Champion, Joe Ann Burgett, on what it means to be a survivor and mentor for other women diagnosed with heart disease.
WomenHeart Breaks Barriers and Aims to Save Lives During National Heart Month
During the month of February, WomenHeart is helping to raise awareness about risk factors, prevalence, and prevention of heart disease in women. We interviewed their team to learn more about their #HappyHeart campaign and partnerships that are helping them to have an even further impact this month and beyond.
New: Cause Marketing Glossary
For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly This updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing.
6 Pitfalls to Avoid on the Fundraising Trail
Now that Giving Tuesday, holiday, and year-end fundraising campaigns are in the rearview mirror, take a deep breath, congratulate yourself and your team and keep the pedal to the metal. But first, take a few minutes to read this list of fundraising pitfalls to avoid in 2019.
Cause Marketing 101: Creating Partnerships to Drive Social Impact
As companies look to be a force for good, they are becoming more strategic about their cause partnerships as they choose nonprofit partners who align with their social purpose. These partnerships have become an integral part of business strategy as well as an effective way to demonstrate the value a company has in strengthening the communities where they live, work and play.
New Job Posting: Business Development Manager Position
In today’s culture, consumers and employees expect companies to take a leadership role in solving important societal issues and improving […]
2019 CSR Trends Outlook
The excitement of kicking off a new year coupled with the spotlight on corporate social responsibility has most of us gleefully diving headfirst into our cause programs. Let’s pause for a moment and take a look at some of the new trends we will encounter in 2019.
2018 Cause Campaigns that Hit the Bullseye
By: Mollye Rhea As cause campaigns shift and adapt with new digital activations, in-store experiences, and even adopting AI technology, […]
