Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.
Four creative partnerships redefining cause marketing
Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.
Back to school, back to cause campaigns
Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.
Take a look at some of the B2S campaigns we see getting it right this year.
Why nonprofits should care about NFTs – Part I
NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.
Black History Month: Top 5 cause campaigns we’re watching
Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity, and Black culture and Black-owned brands.
2022 planning: a consolidated social impact conference schedule
After another year of almost entirely virtual events, we’re glad to see most 2022 cause marketing, corporate social responsibility, and social impact conferences returning to in-person venues. Some events will be a hybrid experience, and a handful will remain remote. Take a look at our top picks so far and get details on the logistics.
Cause partnerships bring joy with impact this holiday season
Twinkling lights, wrapped gifts, and the scent of peppermint mean the holidays are right around the corner. With the shopping rush comes one of the most important times of fundraising for nonprofits. In fact, nearly one third (30%) of annual giving occurs in December.
Corporate partnerships are an important way nonprofits reach their year-end giving goals. They also serve as a major brand awareness opportunity for corporate partners. We’re seeing some outstanding creativity in campaigns this year. Take a look at some of our favorites.
Social Impact Stats Compendium 2021
The latest For Momentum annual Social Impact Stats Compendium is now available. Don’t miss the data and key trends it offers to help drive your partnership success in the year ahead. You’ll get nearly 100 valuable insights in an easy-to-use reference format you can return to again and again.
NEW WEBINAR: Key data trends and practical advice to bolster social impact partnership planning
What does the most recent social impact data suggest about trends in cause and purpose-based partnerships for the year ahead? Come learn about the latest developments in Social Impact, CSR, ESG, DEI and Employee Engagement! Each year For Momentum compiles industry data into an easy-to-use compendium to capture the most updated and impactful information that cause practitioners need to be considering. In this September 14 webinar, you’ll get a first look at the latest data and will hear expert practitioners share their perspectives on must-watch trends and how they are impacting their partnerships and planning.
How back-to-school shopping trends shift campaigns: Part I
With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.
