No matter the structure, we know that dedicated staffing and resources for corporate partnership stewardship plays a pivotal role in an organization’s ability to secure and steward corporate partners. In fact, in our benchmark study of 50 Best in Class cause campaigns, 84% of nonprofit organizations reported having a dedicated team involved in developing the cause campaign.

From over two decades of experience working with corporate partnership teams, we know that to achieve success in corporate partnerships, it is essential to establish a strong foundation, which involves creating a team structure filled with a variety of roles that best equips your organization to sign on and steward long-term corporate partners.

Take a look at this overview of the most common structures and team makeups to help guide you toward the right approach for your organization.