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3 Ways to Amplify Cause Marketing Through Media Partnerships

March 11, 2025 Leave a Comment

Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector. Social enterprises, social media and crowdfunding platforms offer consumers more ways to support causes and social issues, making it harder for nonprofits to stand out in a fragmented media landscape. Integrating earned and paid media and media partnerships into your campaign strategy can help create the surround sound your organization needs to break through the clutter.

Filed Under: News Tagged With: Cause Partnerships, CSR, earned media, Media, Partnerships, Social Impact

2024 Social Impact Partnership Predictions: a Year of Change and Challenge

January 9, 2024 1 Comment

2024 is shaping up to be a pivotal year for social impact. With an election year on the horizon, mounting pressure on corporate social stances and a focus on local communities, several key cause partnership trends are unfolding.

Filed Under: News Tagged With: Cause Partnerships, Predictions, Social Impact, Social Impact Strategy

Our 2023 Top 10 Partnership Resources

December 11, 2023 Leave a Comment

We’re excited to reveal our For Momentum Top 10 Most Popular Partnership Resources, featuring the content that resonated most with YOU, our readers, in 2024.

From insightful social impact data to inspiring cause marketing campaigns and essential best practices, we hope this collection ignites a brilliant idea or delivers the data point you’ve been searching for.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, marketing data, Partnerships, Purpose, Social Impact, social impact data, Top ten, year in review

New Fall 2023 Research: Corporate Insights

October 12, 2023 Leave a Comment

The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.

Filed Under: News Tagged With: Business for Good, Cause Campaigns, Cause Partnerships, cause-marketing, companies for good, data, development, Fundraising

The case for AI in cause marketing

July 11, 2023 Leave a Comment

Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes

Filed Under: News Tagged With: AI, Cause Partnerships, CSR, Nonprofit Technology, Nonprofits, Prospecting

Four creative partnerships redefining cause marketing

October 25, 2022 Leave a Comment

Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Corporate Citizenship, creative cause campaigns, CSR, Social Impact Partnerships

For Momentum announces Best of the Best Halo Award winner

August 2, 2022 Leave a Comment

The Halo Awards are North America’s highest honor for corporate social impact initiatives with outstanding consumer or employee engagement. These prestigious CSR, cause marketing and corporate social impact awards focus on initiatives where brand purpose and social impact intersect to help build a better world—and bottom line. Sponsored by For Momentum and selected by the Halo judges, the Best of the Best Halo Award is chosen from the full spectrum of Halo applications. It’s category agnostic and recognizes an initiative that demonstrates best practices in social impact engagement. The winner: Expedia Group and UNICEF USA – “Give the World a Shot.”

Filed Under: News Tagged With: BOTB, Cause Partnerships, CSR, Engage for Good, Halo Awards, Social Impact

Key Research Findings—Next Level Partnerships|Part 2

July 20, 2022 Leave a Comment

For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Cause Partnerships, Corporate Citizenship, Corporate Partners, CSR, Social Impact, Social Impact Research

Key Research Findings—Next Level Partnerships|Part I

June 23, 2022 Leave a Comment

We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.

Filed Under: News Tagged With: Cause Campaign, Cause Partnerships, Corporate Philanthropy, CSR, Employee Engagement, Research, Social Impact

Why nonprofits should care about NFTs – Part II

June 7, 2022 Leave a Comment

Why nonprofits should care about NFTs. As we shared in Part I of our two-part non-fungible token (NFT) series, nonprofits and corporate partners are using NFTs to raise funds in exciting new ways, including auctioning one-of-a-kind digital art. Why the fascination?

Filed Under: News Tagged With: Business for Good, Cause Partnerships, Cryptocurrency, Metaverse, NFTs, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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