In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
Sports and Cause Marketing Running Up the Scoreboard Part 1: Traditional and Esports Campaigns
Over the last year, we’ve seen sustained and innovative engagement in social impact and cause across all aspects of sports and video gaming, including esports, the international professional competitions experiencing explosive growth driven by its young adult audience. Take a look at some recent traditional and esports cause marketing campaigns changing the game.
Top 3 Ways Engaging Employees in Cause Partnerships Benefits Companies and Nonprofit Partners
When companies provide employees with a variety of options for their direct involvement in corporate social responsibility initiatives, they have an even greater opportunity to positively affect engagement. 75% of companies offering giving and volunteering have two times more employee engagement than companies only offering giving or only offering volunteering.
Why the World Is Revolving Around Earth Day
This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
2021 Must-Attend Social Impact Conferences
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
Back-to-School 2020: Brands Using Social Good to Meet the Moment
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
Reassessing Your Corporate Partner Policies and Procedures through the DEI Lens
We wanted to dig a little deeper to see how nonprofit organizations are reacting and how they are adjusting their own diversity, equity and inclusion (DEI) policies. In late July For Momentum held intimate roundtable discussions with corporate partner practitioners to discuss how DEI issues are influencing their relationship development process. Much of the discussion centered around how these issues impact their corporate vetting and funding acceptance policies.
Our agency has long advised that corporate partner policies are an essential tool that not only make procedures more effective, but also ensure proper stewardship of an organization’s reputation and maximize effectiveness. There are many practical benefits that can be derived from purposeful corporate partner policy development. Over the years we’ve shared best practices including corporate partner policy checklists, scorecards and other tips and tools. Now would be a good time to do a policy tune up. There’s time to make adjustments that can go a long way in accelerating activities and creating operating efficiencies as we head into the busy fall and year end season of giving.
Using Digital CSR Activations as an Engine to Recover and Grow
Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.
Boys & Girls Clubs Partner with goPuff to Help to Families through COVID-19 Relief Fund
goPuff has committed to match up to $1 Million in support of Boys and Girls Clubs across the country that are providing critical support those most in need by aiding families of first responders with meals and academic virtual learning support during the pandemic.
CARE’s International Women’s Day Campaign Rallies Americans to Help Make All #WomenEqual
For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE. Both brands are women-focused and share philosophies around giving women inspirational choices. For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.
