Has the environmental, social and governance movement touched your world of cause yet? It’s one of the biggest trends shaping the future of cause partnerships we uncovered in compiling Social Impact Stats 2021, For Momentum’s annual compendium, which includes our original research plus data from over 80 respected industry reports.
Whether ESG is at the heart of your cause or an area you have yet to fully explore, it’s important to be well versed and up to date because ESG is highly popular with both consumers and corporate partners. With a little digging, you may discover new opportunities aligned with your mission. Below we delve into a few of the ESG stats we see shaping social impact in the years ahead.
The Benefits of Corporate Social Responsibility (CSR) for Your Organization
We know how a company’s corporate social responsibility (CSR) can help their front-facing image, but as we continue to see the future of work evolve, we’re seeing corporations begin to embrace the benefits a solid CSR program can have on employee engagement.
Social Impact Stats Compendium 2021
The latest For Momentum annual Social Impact Stats Compendium is now available. Don’t miss the data and key trends it offers to help drive your partnership success in the year ahead. You’ll get nearly 100 valuable insights in an easy-to-use reference format you can return to again and again.
How back-to-school shopping trends shift campaigns: Part II
In Part 1 of our blog series, we shared a few general marketplace trends influencing this year’s back-to-school cause marketing campaigns. These include back-to-school shoppers staying online and partnerships that address the affordability gap for consumers and teachers. Next, we explore how five organizations are excelling at staying on trend with preferences and needs.
Sports and Cause Marketing Running Up the Scoreboard Part 2: Social Justice and Sports Partnerships
In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
Sports and Cause Marketing Running Up the Scoreboard Part 1: Traditional and Esports Campaigns
Over the last year, we’ve seen sustained and innovative engagement in social impact and cause across all aspects of sports and video gaming, including esports, the international professional competitions experiencing explosive growth driven by its young adult audience. Take a look at some recent traditional and esports cause marketing campaigns changing the game.
Top 3 Ways Engaging Employees in Cause Partnerships Benefits Companies and Nonprofit Partners
When companies provide employees with a variety of options for their direct involvement in corporate social responsibility initiatives, they have an even greater opportunity to positively affect engagement. 75% of companies offering giving and volunteering have two times more employee engagement than companies only offering giving or only offering volunteering.
Why the World Is Revolving Around Earth Day
This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
2021 Must-Attend Social Impact Conferences
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
Back-to-School 2020: Brands Using Social Good to Meet the Moment
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
