Corporate Social Responsibility (CSR) is a business value that can no longer be ignored. We know CSR strategy can help a company’s outward image with consumers, but as we continue to see the future of work evolve, CSR is also improving company culture and creating a differentiator for B2B partnerships. In fact, 86% of B2B professionals say purpose is important to their business. We’ve been seeing this play out in three main ways.
The data behind timely social impact topics (part III): Diversity, equity and inclusion (DEI)
DEI has topped the corporate purpose agenda for the last 18 months as stakeholders are increasingly holding companies accountable for their policies and actions. Partnerships can not only help companies avoid common mistakes and connect companies to the communities most underserved, but they can also help nonprofits extend their own DEI resources with further support.
The data behind timely social impact topics (part II): employee engagement
Employee engagement programs are now a must-have. We dive into three key trends in employee engagement based on the latest data. Employees who have moved offsite either part or all of the time still want their companies to provide volunteer opportunities. Companies also want volunteer opportunities to continue with hybrid work because they’ve proved to promote productivity, job satisfaction and team connectivity.
The data behind timely social impact topics (part I): environmental, social and governance (ESG)
Has the environmental, social and governance movement touched your world of cause yet? It’s one of the biggest trends shaping the future of cause partnerships we uncovered in compiling Social Impact Stats 2021, For Momentum’s annual compendium, which includes our original research plus data from over 80 respected industry reports.
Whether ESG is at the heart of your cause or an area you have yet to fully explore, it’s important to be well versed and up to date because ESG is highly popular with both consumers and corporate partners. With a little digging, you may discover new opportunities aligned with your mission. Below we delve into a few of the ESG stats we see shaping social impact in the years ahead.
The Benefits of Corporate Social Responsibility (CSR) for Your Organization
We know how a company’s corporate social responsibility (CSR) can help their front-facing image, but as we continue to see the future of work evolve, we’re seeing corporations begin to embrace the benefits a solid CSR program can have on employee engagement.
Social Impact Stats Compendium 2021
The latest For Momentum annual Social Impact Stats Compendium is now available. Don’t miss the data and key trends it offers to help drive your partnership success in the year ahead. You’ll get nearly 100 valuable insights in an easy-to-use reference format you can return to again and again.
How back-to-school shopping trends shift campaigns: Part II
In Part 1 of our blog series, we shared a few general marketplace trends influencing this year’s back-to-school cause marketing campaigns. These include back-to-school shoppers staying online and partnerships that address the affordability gap for consumers and teachers. Next, we explore how five organizations are excelling at staying on trend with preferences and needs.
Top 3 Ways Engaging Employees in Cause Partnerships Benefits Companies and Nonprofit Partners
When companies provide employees with a variety of options for their direct involvement in corporate social responsibility initiatives, they have an even greater opportunity to positively affect engagement. 75% of companies offering giving and volunteering have two times more employee engagement than companies only offering giving or only offering volunteering.
Why the World Is Revolving Around Earth Day
This year’s Earth Day theme is “Restore the Earth”, and many cause marketing campaigns have been highlighting their sustainability efforts through month-long campaigns. Here are a few standouts.
The Shared Core Value Triad: Connecting Nonprofits to Corporations to Individuals
Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.
