By: Mollye Rhea On Veterans Day, we recognize the commitment that military veterans have made to our country. Unfortunately, our […]
3 Stand-Out Partnerships for Breast Cancer Awareness Month
As we wish every Breast Cancer Awareness Month campaign massive success this year, these campaigns have really grabbed our attention. We’re always looking for creative ideas that wow corporate partners. Get fresh inspiration from our favorites.
Cause Chat Interview with Keep America Beautiful’s Abby Horrigan
As Earth Month fills the air with calls to action for our planet, there’s no organization more fitting to spotlight than Keep America Beautiful® (KAB). This leading national nonprofit ignites inspiration and equips communities with the tools they need to take action every day. From neighborhood cleanups to beautification projects, KAB empowers individuals to create lasting positive change in their local environment. We’re thrilled to share our interview with KAB’s Vice President of Development, Abby Horrigan
How Nonprofits Can Optimize Corporate Partnership Teams
No matter the structure, we know that dedicated staffing and resources for corporate partnership stewardship plays a pivotal role in an organization’s ability to secure and steward corporate partners. In fact, in our benchmark study of 50 Best in Class cause campaigns, 84% of nonprofit organizations reported having a dedicated team involved in developing the cause campaign.
From over two decades of experience working with corporate partnership teams, we know that to achieve success in corporate partnerships, it is essential to establish a strong foundation, which involves creating a team structure filled with a variety of roles that best equips your organization to sign on and steward long-term corporate partners.
Take a look at this overview of the most common structures and team makeups to help guide you toward the right approach for your organization.
Cause Chat with Chad Hartman of Boys & Girls Clubs of America
As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.
The case for AI in cause marketing
Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
Cause Chat with Carrie Leovy of KABOOM!
By: Ashley Byars As Senior Strategist at KABOOM!, Carrie Leovy brings over 22 years of experience to developing meaningful, sustainable […]
Top 3 trends shaping employee engagement initiatives
Employee engagement has become the most universal type of nonprofit/corporate partnership activity, with 90% of companies supporting it. Understand what employees want, why companies are listening, and ways nonprofits can take the lead.
Awesome Social Impact Conferences – Updated Fall 2020 Edition
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.
Social Impact Refresher Courses for Your Team
Need a social impact refresher to start off your 2020 planning with a bang? Check out our two upcoming February 18th webinars For Business Only: Social Impact Partnership Refresher Course and For Nonprofits Only: Corporate Alliance Refresher Course.
