With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.
Small Changes In Workplace Giving Programs Produce Big Results
Increasingly, employees demand options when it comes to giving time and money through the workplace. The Giving USA Special Report on the Evolution of Workplace Giving, recently released by the Giving USA Foundation and Indiana University Lilly Family School of Philanthropy, cited a large body of research that led to three main conclusions about how employee engagement and workplace giving is evolving:
Three Factors to Consider in Your 2019 Corporate Partnership Planning
Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
Incorporating Volunteerism in Your Corporate HR Toolkit
Simply having a corporate volunteer program in place is not enough anymore to attract and retain Millennial and Gen Z employees. Volunteer programs need to be designed to promote leadership skills and enhance career trajectory. Skills-based volunteering is a great way to do both while increasing job satisfaction.
Take 5: Yvonne Whitaker, Foundation Lead, NCR Corporation
NCR Foundation’s mission is to strategically partner with nonprofits in Georgia, nationally and globally to support projects that ultimately provide opportunity. Yvonne is responsible for leading the strategic direction of the Foundation and making funding recommendations to the trustees.
Companies Standing Up: Harry’s Expands the Narrative Around Traditional Gender Roles
Harry’s approached partnership similarly to how we did at City Year: real, long term, and most importantly, impactful. Harry’s authenticity is what enticed me into working here, and I can already see just three months in that Harry’s social mission isn’t just something we talk about externally, but something we live and breathe every day.
Take 5: Jo Ann Herold, Chief Marketing Officer, HoneyBaked Ham
Who doesn’t love HoneyBaked Ham? In addition to serving up delicious food, philanthropy takes a top spot on the company’s menu. As Chief Marketing Officer of HoneyBaked Ham, Jo Ann Herold champions the brand and its CSR efforts.
Earth Day Partnerships That Make Our World Go ‘Round
With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]
Break Through the Cause Clutter with Corporate Partnerships
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
Take 5: Melanie LeGrande, Vice President of Social Responsibility, Major League Baseball
With Major League Baseball season kicking off this spring, we thought it was a perfect time to learn more about […]
