Overall, partnerships will move away from transactional, seasonal campaigns and toward sustained, tech-enabled collaborations that treat social impact as integral to business success. In 2026, the question is no longer how much we give, but how deeply our systems are connected to drive verifiable, systemic change.
Blitzing the Barriers: ZERO Prostate Cancer’s Bold $20 Million Initiative
Prostate cancer is a formidable opponent, but for too long, systemic barriers have made the fight unequal. Disparities in diagnosis, treatment and survival rates persist, especially for Black men, Veterans, and rural underserved communities. That’s why ZERO Prostate Cancer, the nation’s leading advocacy, education and support foundation, has launched its most ambitious initiative yet: Blitz The Barriers.
This bold, multi-year, $20 million campaign is not just about raising awareness; it’s about driving tangible, lasting change on the ground in the communities that need it most. The ultimate goal? To save 100,000 lives by 2035, moving closer to the vision of Zero Stigma. Zero Barriers.
Beyond the Pink Ribbons: The Partnerships Making a Real Impact This Breast Cancer Awareness Month
October arrives, and with it, a wave of pink. From grocery aisles to fashion runways, the color becomes ubiquitous, signaling Breast Cancer Awareness Month. It’s a vital time for impact, bringing critical attention and much-needed funds to a disease that affects millions. Yet, amid the flurry of pink products and promotions, a question often arises: Is this just “pinkwashing,” a marketing ploy disguised as philanthropy?
While some campaigns may be superficial, many companies are committed to making a genuine, tangible difference. They go beyond simply turning their logo pink, offering transparent donations, long-standing commitments, and support for various research and patient needs.
This month, we shine a spotlight on four ways brands are leading the way in their partnership campaigns support meaningful change in breast cancer awareness.
Top 3 Partnership Planning Tips to Prepare for 2026
According to a recent survey by For Momentum, corporate decision-makers are becoming more strategic. They’re looking for nonprofit partners who not only align with their social purpose, but also help them meet their business goals. Take a look at our top three tips to help you prepare for a successful 2026.
Leveraging Events in Corporate Partnerships
Our recent research shows that one of the ways corporate decision makers measure the success of their partnerships with nonprofits is through event sponsorship or involvement. In 2025, 63% of CSR survey respondents ranked event sponsorship/involvement as important, up 28% from our 2022 survey.
Navigating the Partnership Shift: Key Insights from Our New Research Report
Our new report, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, delves deep into the strategic responses of seasoned corporate partnership professionals. This isn’t just another report outlining trends; it’s a vital snapshot of a sector in motion
Webinar: The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations
Register for the June 11 Webinar For over a decade For Momentum has kept the pulse on corporate partnership trends. […]
3 Ways to Amplify Cause Marketing Through Media Partnerships
Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector. Social enterprises, social media and crowdfunding platforms offer consumers more ways to support causes and social issues, making it harder for nonprofits to stand out in a fragmented media landscape. Integrating earned and paid media and media partnerships into your campaign strategy can help create the surround sound your organization needs to break through the clutter.
3 Partnership Trends to Watch in 2025
Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
Salute to Service: Nonprofits Supporting Veterans
By: Mollye Rhea On Veterans Day, we recognize the commitment that military veterans have made to our country. Unfortunately, our […]
