Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector. Social enterprises, social media and crowdfunding platforms offer consumers more ways to support causes and social issues, making it harder for nonprofits to stand out in a fragmented media landscape. Integrating earned and paid media and media partnerships into your campaign strategy can help create the surround sound your organization needs to break through the clutter.
3 Partnership Trends to Watch in 2025
Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
Salute to Service: Nonprofits Supporting Veterans
By: Mollye Rhea On Veterans Day, we recognize the commitment that military veterans have made to our country. Unfortunately, our […]
For Momentum’s Gap Coverage: A Case Study with Start Early
At For Momentum, we understand that organizations often face challenges that can temporarily impact their team’s capacity. This is where our gap coverage service comes in. Whether it’s due to parental leave, medical leave or staff turnover, we can provide experienced professionals to fill those gaps and ensure your organization’s goals continue to move forward.
3 Stand-Out Partnerships for Breast Cancer Awareness Month
As we wish every Breast Cancer Awareness Month campaign massive success this year, these campaigns have really grabbed our attention. We’re always looking for creative ideas that wow corporate partners. Get fresh inspiration from our favorites.
Cause Chat: How the Feeding America and Hy-Vee 100 Million Meals Challenge Campaign Got Ahead of an Ambitious Goal
For Momentum sponsored this year’s Best of the Best Halo award and wanted to know—and share—more about why this campaign has been so successful. We’re excited to give you a behind-the-scenes take from the team that brought the 100 Million Meals Challenge campaign to life.
Back-to-School Cause Campaigns Making the Grade
This year’s back to school season is paralleled with growing consumer interest around the ethical and social responsibility of brands selling back-to-school merchandise. Below, we’ve broken down some of the most creative back-to-school campaigns making the grade from brands that are giving back and are actively incorporating corporate social responsibility (CSR) into their marketing strategies.
Fundraising Strategy Development
For Momentum enhanced MBK’s sales materials by reviewing and updating key pieces. We bolstered the positioning of partnership opportunities by creating new materials and a master sales deck, outlining key partnership opportunities and activation ideas to engage potential partners.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Tech for Good Part III: Social Impact Reporting
Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.
