Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.
Take a look at some of the B2S campaigns we see getting it right this year.
The Halo Awards are North America’s highest honor for corporate social impact initiatives with outstanding consumer or employee engagement. These prestigious CSR, cause marketing and corporate social impact awards focus on initiatives where brand purpose and social impact intersect to help build a better world—and bottom line. Sponsored by For Momentum and selected by the Halo judges, the Best of the Best Halo Award is chosen from the full spectrum of Halo applications. It’s category agnostic and recognizes an initiative that demonstrates best practices in social impact engagement. The winner: Expedia Group and UNICEF USA – “Give the World a Shot.”
For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.
By: Lucy Spratlin In parts I and II of this series, we explained NFTs and shared examples of how […]
We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.
NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.
For Earth Day and Earth Month this year, we’re seeing many corporate partners rally around one of these four themes: marine life conservation, clean water, reforestation, or food security. We believe this focused approach gives cause marketing campaigns an advantage in a crowded space with audiences looking for clear choices. Take a look at our picks for stand-out campaigns in each area of concentration.
If we’ve learned anything from the last two years, a key to success is the ability to change strategies quickly when circumstances require. Nowhere was that more evident than with events pivoting from in person to digital. Even though we can meet in person and have personal connections again, the virtual scene is here to stay.
We see four key questions popping up from social impact pros in the P2P space. Take a look at our answers.
As a woman-owned and women-led social impact agency, we’re proud to celebrate Women’s History Month and International Women’s Day. This year is especially important in bringing to light the worldwide women’s issues stemming from the pandemic, including impacts on employment, education and safety. We’re especially inspired by these ongoing partnerships rising to the challenges.
Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity, and Black culture and Black-owned brands.
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