The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.
National and local partnerships help Maui residents recover
Corporations and nonprofits of all kinds are stepping forward to help people affected by the wildfires in Maui recover. From funding response teams to supplying food, there is so much good going around. See how you can contribute.
Best of the Best Halo Award: Cheers to Dunkin’ and the Power of Partnerships
At the 2023 annual Engage for Good Conference on May 21, Dunkin’ and the Dunkin’ Joy in Childhood Foundation’s 2022 Iced Coffee Day campaign won the Gold Halo Award for the Best Consumer-Activated Corporate Donation Initiative and the Best of the Best Halo Award for demonstrating best practices in social impact engagement. For Momentum is proud to sponsor this award each year to shine a light on the incredible work happening in social impact.
Cause Chat with Chad Hartman of Boys & Girls Clubs of America
As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.
Back-to-school, back to cause: campaigns at the head of the class
Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.
The case for AI in cause marketing
Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
Landing Corporate Partners Part 3: Close the Deal
We began this series with strategies for identifying prospective corporate partners to amplify your resources and advance your mission. In part two, we discussed how to ensure a successful first meeting with a potential corporate partner and follow up after the initial conversation. Now, let’s focus on how to close the deal and turn your prospects into long-term partners.
New research: Taking the Pulse of Partnerships
What keeps cause partnerships healthy and fit for social impact in the current climate? We asked seasoned cause professionals to give us their take on trends and benchmarks for keeping cause partnerships strong. Use the insights in our report, Taking the Pulse of Partnerships, as an industry benchmark for effective partnership sales projections, guaranteed minimum averages, time to secure partnership commitments and common activations and challenges.
Landing Corporate Partners Part 2: Nailing the First Meeting
Before you meet with a potential corporate partner, it is essential to do your research. Review the prospect’s mission and values to tailor your pitch to their interests and needs. It will demonstrate to the prospect that you have taken the time to learn about their organization and are genuine in your interest in building a mutually beneficial partnership.
For Earth Month: a special interview with Hollis Hughes of the National Park Foundation
The National Park Foundation helps guide charitable giving to the greatest needs within the National Park Service. As the Director of Account Management at the National Park Foundation, Hollis Hughes oversees a portfolio of more than 65 corporate partners whose generosity has contributed to helping preserve some of America’s most treasured places.
