Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.
On United Nations Day, First-Ever CAF America Report Shows Philanthropy’s Role toward Achieving Sustainable Development Goals
A new report recently released by Charities Aid Foundation of America (CAF America), a leader in international grantmaking, finds quality education as the leading issue mobilizing the largest amount of charitable funding toward the Sustainable Development Goals (SDG), and the only issue among the top five most supported SDGs in all nine global regions. The SDG Giving Landscape: An insight into philanthropic giving to the SDGs looks at giving toward the 17 universal goals and targets adopted in unanimity by all United Nations Member States in 2015. Corresponding with the upward trend in overall giving through CAF America (up 200% in 2019 from 2016), the report found giving impacted all 17 SDGs, indicating an overall commitment across individuals, corporations and foundations toward solving world issues.
Embracing Digital Partner Activations for Greater Impact
Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.
Upcoming Webinar- Fresh Ideas On Evergreen Activations: A Fall Planning Guide
As you enter the traditional Q4 planning season, this free and incredibly practical webinar sponsored by For Momentum will offer insights and inspiration for bigger, better, more exciting social impact campaigns in 2020 and beyond!
Trends Outlook: Employee Engagement and Social Impact
What’s next at the intersection of employee engagement and social impact? As we look ahead, let’s first consider some key takeaways from YourCause 2019 Industry Review. This research is based on data collected between January and December 2018…
Social Good Platforms Power Employee Engagement
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
Defining Corporate Social Responsibility and Why it Matters
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
CARE USA Launches Inaugural Make #March4Women Campaign
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
Cause Marketing as A Driver of B2B Success
When people think of cause marketing, they picture companies selling directly to consumers with campaigns that raise money for charities at supermarkets, restaurants and retail stores. CSR isn’t just for B2C companies. B2B companies are discovering that investing in cause marketing can be an effective tool for them in today’s purpose-driven economy.More consumers and employees expect companies to take a leadership role in solving important social issues. There is a trend toward greater alignment between corporate giving and business priorities and strategies, including CSR.Research shows that companies that invest in corporate social responsibility tend to perform better financially. B2B companies are quickly jumping on board. 74% of B2Bs consider purpose to be relevant in business growth
2018 Cause Campaigns that Hit the Bullseye
By: Mollye Rhea As cause campaigns shift and adapt with new digital activations, in-store experiences, and even adopting AI technology, […]
