Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.
Embracing Digital Partner Activations for Greater Impact
Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.
Back-to-School Campaigns: Purchase with a Purpose
According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:
Social Good Platforms Power Employee Engagement
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
Defining Corporate Social Responsibility and Why it Matters
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
Take 5: Christy Hartsell, Vice President, Corporate Partnerships & Co-Marketing | Truth Initiative
Truth Initiative, the nonprofit organization behind the award-winning national youth tobacco prevention campaign, truth®, celebrates its 20th anniversary this year so it seemed like a good time to catch up with Christy Hartsell, vice president of corporate partnerships and co-marketing.While the youth smoking rate dropped to historic lows – today 5.4 percent (about 1.3 million) of American teens smoke – e-cigarettes may be turning back the clock on progress in the fight against tobacco and addicting a new generation to nicotine, with the Surgeon General declaring the rise in youth vaping an “epidemic” last year.
Cause Marketing as A Driver of B2B Success
When people think of cause marketing, they picture companies selling directly to consumers with campaigns that raise money for charities at supermarkets, restaurants and retail stores. CSR isn’t just for B2C companies. B2B companies are discovering that investing in cause marketing can be an effective tool for them in today’s purpose-driven economy.More consumers and employees expect companies to take a leadership role in solving important social issues. There is a trend toward greater alignment between corporate giving and business priorities and strategies, including CSR.Research shows that companies that invest in corporate social responsibility tend to perform better financially. B2B companies are quickly jumping on board. 74% of B2Bs consider purpose to be relevant in business growth
WomenHeart Breaks Barriers and Aims to Save Lives During National Heart Month
During the month of February, WomenHeart is helping to raise awareness about risk factors, prevalence, and prevention of heart disease in women. We interviewed their team to learn more about their #HappyHeart campaign and partnerships that are helping them to have an even further impact this month and beyond.
New: Cause Marketing Glossary
For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly This updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing.
New Year, New Trends: Top Atlanta CSR Professionals Weigh-in on 2018 Corporate Philanthropy Trends
In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?”
